SEO Training
SEO (search engine optimization) is a set of guidelines that website creator may follow to optimize their webpages for search engines and thereby increase their search engine rankings. It's also a fantastic approach to improve the quality of their websites by making them more user-friendly, quicker, and simpler to browse.
Why should you take SEO Training course?
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Course Price at
Rs. 25000.00
Live Digital Markeeting Courses
Why Live Courses?
Live online training
Interactions with an Live Expert, get your doubts cleared in Real Time.
Lifetime access
Courses you once own will be always be yours. You can access these courses whenever you want.
Assesments and projects
You'll be given assesments to grade your performance. Projects will be the measure to assume that you have learned what is needed.
Curriculum Download Curriculum
- What is SEO?
- What is the significance of SEO?
- What is Domain
- Beginner Level Experience of the World Wide Web (WWW)
- Difference between Portal and Search Engines
- Types of SEO Techniques
- Black Hat techniques
- White Hat techniques
- How does a search engine function
- Analysis into the segment
- Term Analysis and Development
- Keyword opportunity
- Analysis of Organizations' Websites
- SWOT Analysis of Website
- Selecting the Most Effective Keywords
- Keyword Planner tool (Search volumes, Competition, Business priority)
- Before starting developing a website, think about what you want to achieve (goals, strategies & measurement models)
- Mobile responsive / adaptive design
- Importance of HTTPs
- Site schema (rich snippets) & architecture
- Assessment of the Site
- SEO Competition Analysis
- Researching Content
- Keyword Density
- Initial Ranking analysis
- Title/Description/Keyword/Other Meta Tags Development
- URLs and URL Structure
- Popularity and Effectiveness
- URL renaming/re-writing
- Optimisation of interactive web content
- Image Enhancement
- Use of robots.txt
- HTML Validation
- CSS Validation
- Creation of XML/HTML/Text Sitemaps
- Canonicalisation
- Aiming in mutli-languages
- 301 Redirect
- HTML/W3C Validation
- Blog Creation & Posting
- Article Submission
- Search Engine Submission
- Directory Submission
- Free Classifieds
- Forum Postings
- Social Bookmarking
- Image Submissions
- Documents / PPT & PDF Sharing• Yahoo Answer Link Building
- Google Mapping/Listing
- Overview of the Search Method
- Panda
- Penguin
- Hummingbird
- Keeping track of algorithm updates
- Setting up Google Algorithms and learning how to use it
- Goal settings, creating channels, dimensions and metrics
- Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions
- Cross pipelines, modification sources, aim evaluation, and demographic and behavioral elements of customers are all things to consider.
- Google/Yahoo/BingWebmaster Tools
- Rich Snippet Text Tools
- Comparison Tools
- Search Engines Tools
- Keyword Density Analyzer Tools
- Google's AdWords Keyword Tools
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Course Details
- The Definition of SEO & Looking at Google's Search Results
- What is SEO and why is it important?
- The Search Engine Web Crawler: How Google Discovers your Site
- Google Cached Pages - How Google Stores Your Web Pages
- How a Search Engine works - Retrieval of a Search Query
- Search Engine Ranking & What is Google PageRank?
- What are SERPs – The Google Search Engine Results Page
- SEO Training Course -A summary of what we looked at in this module
- Brief History of SEO - Introduction
- About the Altavista search engine & Google in 1998
- Overcoming Black Hat SEO Techniques
- What is Link Building in SEO and does it still work?
- Google Algorithm updates over the years
- The Impact of Google Penalties plus Panda and Penguin Search Updates04:25
- A Brief History of SEO - Conclusion
- How has SEO changed over the years?
- The differences between On site SEO, on page SEO & off page SEO
- On site SEO - Website Speed
- On site SEO - How mobile friendly is your website?
- The 8 Key Elements of On Page SEO
- Keyword Research
- Page Title
- Meta Description
- Heading Tags
- Content Writing
- Alt Tags & Images
- HTML Microdata
- Internal Linking
- Off page SEO: How to encourage natural brand discussion and link building
- The differences between On site SEO, on page SEO & off page SEO
- On site SEO - Website Speed
- On site SEO - How mobile friendly is your website?
- The 8 Key Elements of On Page SEO
- Keyword Research
- Page Title
- Meta Description
- Heading Tags
- Content Writing
- Alt Tags & Images
- HTML Microdata
- Internal Linking
- Off page SEO: How to encourage natural brand discussion and link building
- Intro & How to measure click-through rates
- How to campaign manage your SEO - SEO campaign management
- How can you measure the effectiveness of SEO?
Certification
After successful completion of the course you'll be provided with a certificate that will be valid to most of the reputed organisations.
Dursikshya's SEO Training Certificate holder are working on more than 100 companies all over the world.
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Projects
Features of SEO Training
Course Duration
You will undergo self-paced learning where you will get an in-depth knowledge of various concepts that will be covered in the course.
Real Life Case Studies
Towards the end of the course, you will be working on a project where you are expected to implement the techniques learnt during the course.
Assignments
Each module will contain practical assignments, which can be completed before going to next module.
Life Time Access
You will get lifetime access to all the videos,discussion forum and other learning contents inside the Learning Management
Certification
We provide you with a certificate for a SEO Training Developer based on the project reviewed by our expert panel.
Forums
We have a community forum for all our customers that further facilitates learning through peer interaction and knowledge
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